Despite the long-established pressure for most enterprises to express themselves as Data Driven, 50% of all businesses believe that the quality of their CRM data is between “very poor” and “neutral” and they also acknowledge that the result of this finding means they lose as much as 10% or more, equating to 10M euros for a business with 100M euros of annual revenues, all due to bad data.

Questions Before Investing in CRM is this pertinent to helping businesses acquire maximum revenue from their market share.


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