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Email Marketing Deliverability

We help you monitor, grow and optimize your metrics in a sustainable way, through data intelligence techniques

What is email marketing deliverability?

Email marketing deliverability is the ability to send emails to database users and have them delivered to their inbox. In addition to the ability to send the emails, you also have to see the location of the inbox, that is, it will not be the same to receive the emails in the main tray, in the promotions tab or in the spam folder.

This is a critical factor to be able to measure the success of an email marketing campaign, for example, if a high percentage of the emails we send goes directly to the spam folder, this will directly affect the performance of the campaign.

How will it help you?

  1. Understand the gap between sent and delivered emails
  2. Increase in the different metrics (OR, CR, among others)
  3. Descrease in emails landing in the Spam folder
  4. Improving IP reputation
  5. Data visualization in Tableau

  6. Strategy optimization

Download Delliverability Checklist

Deliverability Resources

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