CRM Case studies

Discover the CRM optimization case studies of some of Data Innovation clients

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Below we have prepared the following case studies of companies with different needs, from optimizing deliverability to segment activation, among others. 

A continuación hemos preparado los siguientes casos de éxito de empresas donde sus necesidades eran diferentes, desde optimización de la entregabilidad, a la activación de segmentos, entre otros.

Case study – Deliverability email deliverability data innovation


Due to a reactivation error, a well-know digital agency / publisher group has lost delivrability in Yahoo domains, accounting for more than 30% of business revenue.


The solution included switching to a new ESP, warming up new IPs and sending domains, implementing better visualization tools, training the team, and we got Yahoo back to the previous level of clicks, also sending fewer emails, due to optimizations and hygiene of the list.

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Case Study – Activation  email deliverability data innovation


After a costly reactivation error, a large FMGC company was having serious problems delivering emails within Microsoft domains.  


In 6 months wehave solved the deliverability problemand we have increased the number of active users going from 4-5% to 14%. We also implemented technical changes, created a Dashboard in Tableau, and helped them get back on the expected growth curve.

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