About

We build and operate intelligent systems where humans and AI agents work together. Barcelona-based. Operating in 10 countries. Proven in production with 1B+ emails per month.

How We Can Help

Intelligence² · Smart Humans × Smart AI

Talk to Us
Explore services

Data Innovation is a Barcelona-based AI and data company founded by Florin Armasu. We combine 20+ years of data infrastructure experience with AI-native operations across email (Sendability), content (BrandExpand), and strategic consulting. We don’t advise from the sideline. We run what we build. Every system we deliver embeds the Intelligence² principle: human judgment multiplied by AI capability.

Our founder is an IESE Research Fellow studying agentic AI accountability. Our book Seth & Noēsis explores the philosophical implications. We believe humans and AI make each other smarter – and we prove it every day in production.

Our Mission

We merge human insight with agentic AI systems that adapt, learn, and optimize themselves. Every project brings your ecosystem closer to true operational intelligence - where data, decisions, and performance flow seamlessly.

Our Vision

To drive a future where every company makes conscious decisions, connects authentically with customers, and grows through the transformative power of data.
Why Choose Us?

An AI and data company
that proved itself in email first

We started solving enterprise email deliverability and discovered a pattern: companies where smart humans and smart systems work together consistently outperform. We named the principle Intelligence² and built our entire operation around it. Today, our flagship Sendability manages 1B+ emails/month for enterprise clients including Nestlé, proving the model at scale.

Because we know what we do
100%
Because we care about your business
100%
Because we free your time for what really matters
100%
Contact us
Build and Operate
20+ years building data infrastructure across 10 countries. We don't hand you a deck - we build the system and stay to operate it. Strategy + execution.
Human+AI Collaboration
Human+AI collaboration is our operating model, proven in production. Teams get smarter because their systems get smarter, and systems get smarter because their teams get smarter.
Proven in Production
Every system we reference is in production. Sendability: 1B+ emails/month. BrandExpand: Human+AI content across 10 formats. We don't sell AI hype.
EU-Native, GDPR-Ready
Barcelona-based, EU-native, GDPR and EU AI Act knowledgeable. IESE Research Fellow on AI ethics, compliance, and business sustainability.
Intelligent Systems
We design systems where humans stay in the loop by design. Not the replacement lens, not the tool lens - the Intelligence² lens: humans and AI making each other smarter.
Deliberate Boundaries
We are not a consulting firm that hands you a deck. Not a SaaS you self-serve. Not an email company. Email is where we proved the model first. We build the collaboration.
1
Enterprise
Clients Served
1
Years of
Data Infrastructure
1
Emails/Month
via Sendability
1
Countries
Served

The Intelligence² Team

“

Testimonies

What Our Clients Say

Enterprise clients across 10 countries trust Data Innovation to build and operate their intelligent systems.

A team with deep knowledge, pragmatic solutions, and a human approach. Working with them is a true boost for growth.
CRM Data Specialist & Project Manager en Nestlé- Juan Carlos Murillo - Data Innovation

Juan Carlos Murillo García - Nestlé

CRM Data Specialist & Project Manager en Nestlé
Data Innovation helped us double our revenue with practical solutions, clear ideas, and effective strategies.
Ruben_Producciones_Lo_Nunca_Visto_Data_Innovation

Ruben Franco Molina - PLNV

CEO y Fundador, Producciones Lo Nunca Visto y Afilead
Thanks to Data Innovation, we optimized our Email Marketing and CRM campaigns. A key team for our growth.
1728578111761

Pablo Nownestein - Emailing Networking

CEO y Fundador, Emailing Network
Enterprise clients across 10 countries

Trusted By

From Nestlé to growth-stage startups, Data Innovation builds and operates intelligent systems where humans and AI work together. The results are proven in production: 1B+ emails/month, 98%+ inbox placement, and measurable business outcomes.

705828d3-ca87-419c-900c-46b9cab3962f.png
Captura-de-pantalla-2025-02-10-a-las-3.15.32 p.-m.-Editada-1.png

Let’s Talk

Let’s talk about what intelligence looks like in your business. 15-minute diagnostic. No pitch. We’ll tell you honestly whether we can help.

Book a meeting