PROBLEM: In February 2019, due to an reactivation error, our client had important issues with deliverability in Yahoo, accounting for more than 1.000.000 clicks, representing more than 30% in monthly business revenue. starting
SOLUTION: The solution included switching to a new ESP, warming up new IPs and Sending Domains, implementing better visualization tools, retraining the team and we managed to get Yahoo back to the previous level of clicks, also sending less emails, because of optimizations & list hygiene.
PROBLEM: Cosmetics Retailer, were using Salesforce Marketing Cloud, having little transparency on how their CRM program was performing in different User Groups, Domains, etc. They were delivering very few emails in Gmail, because of the quantity of old users that did not interact with their content (engagement problems).
SOLUTION: Although a work in progress, the technical and tactical adjustments in their segments, have helped double the traffic and sales.
PROBLEM: A well known FMGC Brand, implemented a User Engagement CRM program in order to obtain 1st party data, know their user’s preferences better and pre-test products and ads with their most loyal consumers before launching them into the market. But, as it is very common they also had some issues with delivering the email.
SOLUTION: We provided transparency, ESP data independence (visualization in Tableau) and country-domain strategy of inserting and activating existing users, that allows for their expected growth in results.